Tracy Pride Stoneman
Attorney at Law
InvestorFraud.com
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Appendix A - Sample Marketing Letter

July 1, 1999

Mr. & Mrs. Andrew Parks
1111 South Elm Street
Anywhere, USA 00000

Dear Mr. & Mrs. Parks:

Thank you for relying on (your firm) for your accounting needs. You may be unaware that our firm is also a Registered Investment Adviser and offers financial planning and investment services to new and existing clients.

The main reason for this letter is to introduce you to our Investment Analysis Service, which supple-ments your current investment relationships—be they with a stockbroker or money manager. It can also assist you if you manage your own money.

The Investment Analysis is extremely beneficial, especially to investors who do not have extensive knowledge of investments or to investors who are too busy to properly monitor and evaluate their portfolios. At your election, once or twice a year, we conduct an analysis of your portfolio using your monthly brokerage statements and trade confirmations. Our report can be specifically tailored to your needs. A typical report could include some of the following:

  • An analysis of the costs and commissions you have paid over a certain time period and whether or not they are in line with securities industry standards;


  • A performance analysis that includes how your portfolio has performed in dollars and percentages and a comparison to various investment markets;


  • An analysis of the trading strategy being followed to assess whether it is proper from a return standpoint and the potential tax ramifications;


  • An analysis of your portfolio’s realized and unrealized capital gains/losses and development of a plan to maximize the benefits of changing or adjusting your strategy;


  • A review of the management of the portfolio including an investment suitability analysis; and


  • An analysis of the investments and trading patterns within the portfolio with an eye toward highlighting the potential risks of owning such investments.

A primary benefit of our service is that you can be confident that our report and advice are objective. We charge a fee for our services that is based on the time we spend on the engagement. We never receive commissions. We will call next week to see if you would like to set an appointment to discuss how our Investment Analysis Services can benefit you.

Sincerely Yours,

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Last Updated: February 23, 2005

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